HOW THE BJP WINS: INSIDE INDIA'S GREATEST ELECTION MACHINE

HOW THE BJP WINS: INSIDE INDIA'S GREATEST ELECTION MACHINE
How the BJP Wins: Inside India’s Greatest Election Machine
Talking to BJP insiders, members of the RSS, seasoned observers and voters, and based on extensive reportage from India’s biggest states, Prashant Jha dissects the BJP’s formidable election machine with authority and understanding. Brilliantly analyzed, with rare insights from both strategists and those on the front line of the electoral battles, How the BJP Wins is one of the smartest books about India’s ruling party.